Brand Expansion & Virtual Live Event Support
The Call to Unite
Design
"The Call to Unite," founded by Timothy Shriver, was an urgent initiative aimed at bridging social, political, and cultural divides at the onset of the pandemic. Through a 24-hour global livestream featuring figures like Oprah, Julia Roberts, and Common, the event promoted unity and understanding. It highlighted the critical need for connection, especially in times of crisis, emphasizing that coming together was essential to overcoming division and creating a better future.
Social Media
Toolkits & Design Support
we developed a social media campaign and toolkit to empower participants to share their own messages as part of The Call to Unite. The toolkit included ready-to-use graphics, messaging, and resources that made it simple for individuals to spread hope and connection across their networks. Alongside this, our team also created original posts for The Call to Unite social media channels, ensuring a consistent, uplifting visual identity that amplified the collective message of unity during a time of global isolation.
