2018 | 2019 Brand Identity
Mary Kay Seminar
Art Direction | DesignThe Mary Kay Seminar live event is a dynamic gathering of sales representatives, featuring a glamorous awards ceremony, mesmerizing performances, exciting product launches, and an exclusive car reveal. Designs displayed on large LED screens, add a visually stunning dimension to the event, featuring both static and dynamic motion graphics that enhance the overall experience and complement the performances.
Mary Kay entrusted our team to shape the defining moments of their new product launches, including the debut of their latest innovation and the dramatic reveal of a new Cadillac. We designed and directed each reveal with bespoke staging, visuals, and timing, creating memorable experiences that captivated audiences and reinforced the brand’s culture of celebration and success.
The Big Reveal
Performance highlights
Each year’s seminar featured a one-of-a-kind performance experience, directed and styled by our team to capture the energy and spirit of the Mary Kay brand. We paired these live productions with bespoke LED screen designs and custom motion graphics, creating a seamless blend of stage performance and digital storytelling. The result was an immersive, memorable experience that elevated the seminar and left a lasting impression on attendees.
